Christmas World Gift & Craft Fair ~ Fox Valley's #1 Event for Holiday Gifts & Crafts!

Promotion Campaign for 2011 Christmas World Gift & Craft Fair

Daily Herald (Sponsor)
Daily Herald – Online November 16 – November 26
November 16 – 5.5 x 9”, full color ad
November 18 – 2 x 9”, full color ad on front cover of Holiday Happenings insert
November 18 – 4.5 x 5.5, color ad on page 5 of Holiday Happenings insert
November 19 – 5.5 x 9”, full color ad
November 20 – 5.5 x 9”, full color ad
November 21 – 5.5 x 9”, full color ad
November 23 – 5.5 x 9”, full color ad
November 24 – 5.5 x 10.5, full color ad that wrapped around the inserts for “Black Friday”
November 25 – 5.5 x 9”, full color ad

Chicago Tribune
Tribune – Online November 16 – November 26
November 22 – 4.5 x 5.5, full color ad (zoned)
November 23 - 4.5 x 5.5, full color ad (zoned)
November 24 - 4.5 x 5.5, full color ad (zoned), Holiday Shopping Guide inert
November 25 - 4.5 x 5.5, full color ad (zoned)

Radio
WLS – Online November 12 – November 26
WLS – 94.7, 23-30 second commercials, week of the show

Pheasant Run Resort
Sign in lobby offering free admission to any guest by showing their room key

Facebook
Advertising on Facebook the week of the show.

E-Mail
E-mail blast to 15,000 craft attendees- November 21

Coupon distribution

Attendance
Total attendance - 3,161
Saturday - 2,135
Sunday - 1,026